Best 103

Class of 2026 · Pre-Seed

The Jefas

The Jefas is a beauty e-commerce built for Latina consumers, featuring Latina-founded brands and powered by AI-driven personalization for deeper representation and discovery.

Commerce & Marketplaces
Pre-Seed
United States
Yes, actively raising

Lead founder

Aurora Diaz

Latino identity

U.S. Hispanic / Latino

Headquarters

United States

Ecosystems

USA, Mexico

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